DIGITAL MARKETING ANALYST

Charlotte, NC

Company Name :IBA Infotech LLC

Type : Contract

Primary Skills : Excel, analytical, SQL

Location : Charlotte

CTC : DOE

Job Description:

What You'll Do:

  • Perform data-driven analysis and optimization to drive business results
  • Build digital campaigns from the ground up and see them through to execution with effective use of tools, technology, and resources
  • Launch different types of tests, such as A/B, Multi-armed Bandit, Time-Series, etc. those match hypotheses and stakeholder goals to improve performance
  • Influence business, marketing, and partner decisions with your communication of performance variations or initiative progress whenever relevant
  • Make business decisions with an understanding of the full-funnel scope of your role

What We're Looking For:

  • At least 1 year of experience in a digital marketing channel
  • Strong problem solving and analytical skills
  • Proven bias-to-action to drive business initiatives forward
  • A team player willing to work with multiple stakeholders to drive projects through to completion
  • A strategic thinker who can influence business decisions using data
  • Advanced experience with Excel

 

Even Better :

  • Working knowledge of SQL and Google Analytics implementation