What You’ll Do:

• Test, innovate and build custom solutions with our world-class digital marketing, data science, and big data talent.

• Analyze organic search landscapes to find opportunities that drive valuable traffic and bottom-line value for the business in collaboration with our experience and business teams.

• Set and experiment with content strategy and promotion with a world-class experience, creative teams, and digital tools and channels.

• Leverage our proprietary primary source marketing stack to report on everything from operational (production) progress to upper-funnel demand capture, rank position, and full-funnel visibility to conversion and P&L metrics.

• Keep our sites and pages technically optimized for mobile users and search performance - including information architecture, schema management, semantic HTML, page speed, and other components of crawling and indexing performance.

Who Were Looking For:

• Passionate about innovating in organic search, don't accept theories at face value, and enjoy testing to prove the effectiveness of tactics.

• A self-starting, curious, proven performer with at least 2 years of experience in SEO.

• Innovative, on-the-spot, creative problem solver who demonstrates both technical and analytical skills; candidates must be comfortable measuring, interpreting, and making fast-paced decisions based on large volumes of sales and marketing performance data.

• Experience working in the weeds with data using tools such as Microsoft Excel, Google Analytics, Data Studio, Power BI, Tableau, Google Cloud Projects/Big Query, Google Search Console, Google Tag Manager, SQL, and other common reporting platforms.

• The ideal candidate will have strong data analytics skills with at least conceptual experience of data cleansing/wrangling/munging, joining disparate datasets

• Comfortable optimizing HTML, CSS, and JS necessary to optimize page load speed.

• Familiar with a number of SEO suites and tools including STAT, Moz, SEMRush, Majestic, Botify, Screaming Frog, Ahrefs, Brightlocal, and DeepCrawl.

• Comfortable working with business leaders in forecasting, budgeting, sensitivity analysis, and business modeling