Email Marketing Manager

Charlotte, NC

Company Name :IBA Infotech LLC

Type : Contract

Primary Skills : CRM, and SQL, CSS

Location : Charlotte

CTC : DOE

Job Description:

What you’ll do:

  • Driving innovative email programs at all levels from strategic planning and ideation through template development, campaign deployment and management, and performance analytics.
  • Work closely with a dedicated team of analysts, designers, and engineers, to find scalable ways to improve digital customer acquisition efforts, revenue growth, retention, and engagement for our leading brands across industries.
  • Use your knowledge and an experimental test and learn approach.
  • Maintain database information and track analytics across campaigns.
  • Identify the opportunity to grow the email program through both analytics and thoughtful creative content.

 

What we’re looking for:

  • At least 2 years of hands-on experience working within an email program
  • In-depth understanding of how to drive revenue through effective direct email marketing programs
  • Experience with in-depth analytics and problem-solving, the ability to think strategically while being detail and execution-oriented
  • Self-starter with an entrepreneurial mentality
  • Excellent communication, time-management, project management, and team management skills
  • Working knowledge of HTML with dynamic logic and email testing tools for QA’ing email templates within an ESP
  • Highly driven and willing to do whatever it takes to succeed
  • Intuitive knowledge and understanding of underlying logic in consumer behavior

Even Better:

  • Experience working with Iterable
  • Ability to work in a fast-paced environment where everyone works hard has fun and sees the impact of their work.
  • Creative freedom
  • Working knowledge of CSS and responsive design
  • Familiarity with databases, CRM, and SQL