Digital Marketing Manager

Noida sec-63, NOIDA (UP)

Company Name :IBA Infotech LLC

Type : Full Time

Primary Skills : Advertising using web analytics tools, Qualified traffic, Optimize lead

Location : Noida sec-63, NOIDA (UP)



  • 1.   Develop, implement, and manage marketing campaigns that promote the products and services of a company
  • 2.   Drive website traffic and acquire leads
  • 3.   Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web          analytics tools
  • 4.   Build and manage rich contents like blog posts, ebooks, webinars, whitepapers, infographics, reports, etc. which attracts qualified traffic
  • 5.   Optimize lead nurturing process and marketing automation through content, social channels, and email
  • 6.   Propose new and improved ideas on inbound marketing campaigns
  • 7.   Create, manage, and execute multi-channel marketing campaigns leveraging inbound marketing, SEO, email, mail campaigns and events to drive customer acquisition
  • 8.   Deliver effective editorial plan and content marketing strategy to meet the business objectives
  • 9.   Measure and optimize on a regular basis to drive traffic, engagement, and leads
  • 10. Integrate content programs with brand campaigns to drive the demand for the brand
  • 11. Analyze web traffic metrics
  • 12. Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules
  • 13. Promote the brands products and services on various social media channels
  • 14. Build social media marketing strategy and execute it through competitive and audience research
  • 15. Optimize company pages with each social media platform to increase the companys social content visibility
  • 16. Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap