ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Support in-house media team with daily/weekly/monthly reports that provide meaningful insights to drive media effectiveness and efficiency
• Analyze online user behavior, conversion data, and customer journeys, and funnel analysis
• Provide consultancy on campaign tagging and additional on-site tracking
• Spot potential to implement innovative new methodologies and improve the analytical procedure
• Use available data sources to deep dive and troubleshoot performance issues and propose methodical optimization tests
• Partner with team members to ensure analytical needs are addressed within reports (define the scope and gather business requirements)
• Collaborate with the media, design, and development teams for on and off-site conversion optimization projects
• Collaborate with the in-house media team to enhance reporting and performance measurement and conduct detailed analysis work when required
• Create ad hoc reports and ongoing dashboards as required to support business focus areas
• Socialize reports and associated learnings within organization, regularly present findings in team meetings
• Keep up to date on the latest trends in analysis and reporting
• Mine data to spot trends and find correlations that might be relevant for overall Digital marketing strategy

MINIMUM QUALIFICATIONS:

• Bachelor’s degree required (statistical or mathematical concentration preferred)
• Three+ years in marketing analytics/Marketing data analysis, preferably within a marketing/business intelligence environment
• Strong knowledge of and experience with reporting tools (e.g. Power BI, GA360, DataStudio), ad hoc SQL queries, data and analytic scripting in Python and/or R; manipulating SQL, JSON, and CSV data programmatically
• Strong knowledge of descriptive and predictive data analysis techniques
• Knowledge of statistics and familiarity using (or willingness to learn) pre-built capabilities in code packages or libraries to analyze and visualize data, e.g., Caret, TensorFlow Estimators, Scikit-learn.
• Direct experience managing analytics efforts and developing insights/implications (digital and social media, eCommerce, loyalty, Search, site side)
• Experience in effectively communicating with business owners, agency partners and vendors
• Experience in identifying and validating strategic and tactical marketing objectives
• Experience in working with website optimization tools for A/B and multivariate testing.
• Working knowledge of data warehousing, modeling and mining

KNOWLEDGE, SKILLS & ABILITIES REQUIRED:

• Enthusiastic and self-motivated, with the ability to lead projects proactively
• Meticulous attention to detail, with an overall passion for continual improvement
• Innovative and creative, with a logical and methodical approach to problem-solving
• Credible and articulate, with excellent communication, presentation, and interpersonal skills
• Ability to relay analytical insight to internal and external stakeholders with various levels of analytical and digital knowledge and at all levels of seniority
• Extremely strong comfort level with change; frequently this role will be faced with requests to adapt our systems to work in different ways to meet new business needs. It is important that this individual approach this aspect of the position with an open mind and a pronounced, visible readiness to provide solutions.
• Strong written and verbal skills; specifically the ability to write and speak clearly, concisely, and accurately
• Ability to manage multiple projects in a fast-paced, deadline-driven environment
• Proven ability to build consensus and work effectively within a cross-departmental team